Princeton student, with letter P on sweater, holding football, with Princeton University behind him. John E. Sheridan (1880 - July 3, 1948, New York) was an American illustrator well known in his lifetime for his cover art for The Saturday Evening Post, his illustrations for Collier's Weekly and Ladies' Home Journal, and his commercial advertisements. He was a member of the Dutch Treat Club, and a frequent contributor to the program of their annual banquet and show, and was an instructor at New York's School of Visual Arts at the time of its founding. His obituary in The New York Times states that he "was credited with the idea of using posters to advertise college sports". Princeton University is a private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton was the fourth chartered institution of higher education in the Thirteen Colonies and one of the nine colonial colleges established before the American Revolution.